Differentiate assortment. Deliver greater value. Create profitable growth opportunities.
Private label has become more than a value alternative. It is a strategic way for convenience retailers to strengthen margins, stand apart from competitors, and build lasting customer loyalty.
McLane helps retailers grow through a portfolio of high quality private label brands aligned with your shoppers and business goals. Choose from our established Consumer Value Products brands to meet shopper needs across snacks, candy, pet products, automotive essentials, household products, health products, and more.
Turn everyday products into a competitive advantage
Today’s shoppers want value without sacrificing quality. At the same time, retailers face continued pressure to improve profitability and give customers a reason to choose their stores.
A thoughtful private label strategy can help you:
- Improve margin opportunities
- Offer shoppers quality products at a compelling value
- Differentiate your assortment from competitors
- Create exclusive shopping experiences
- Strengthen customer loyalty
- Deliver value across multiple categories
Whether you’re looking to strengthen an existing assortment or introduce value-focused alternatives to national brands, McLane offers solutions that support both your shoppers and your bottom line.
How McLane Helps You Succeed
A successful private label program takes more than choosing products. McLane brings together the insights, assortment, and operational support retailers need to drive growth.
Category Expertise
Use our category insights and industry knowledge to identify opportunities aligned with your shoppers, stores, and business goals.
Broad Product Assortment
Access private label solutions across multiple categories, giving you the flexibility to build the right mix for your market.
Merchandising Support
Leverage merchandising expertise and category recommendations that help maximize visibility and sales performance.
Supply Chain & Distribution
Count on McLane's distribution network and operational expertise to help keep products flowing efficiently to your stores.
Private label brands for a range of shopper needs
McLane’s Consumer Value Products (CVP) portfolio includes more than 240 private label SKUs across convenience-focused categories. Designed to help retailers deliver quality and value, CVP brands create opportunities to strengthen margins, enhance assortment differentiation, and drive profitable growth. Many programs also include rebate opportunities that can help put additional dollars back into your business.
Trusted everyday essentials designed to help retailers offer more value across key categories.
+52.6% growth of PL Cups & Plates YTD in US Convenience 2026
Everyday snacks and pantry favorites that combine trusted quality, strong value, and broad shopper appeal.
Indulgent confections that satisfy sweet cravings while offering shoppers quality at an everyday value, and strong category performance for you.
+7.5% growth of PL Cookies YTD in US Convenience 2026
Fun, value-driven treats that create impulse sales opportunities and keep families coming back.
Pet treats, accessories, and essentials that help pet owners care for their companions without overspending.
+3.7% growth of PL Pet Care YTD in US Convenience 2026
Automotive solutions that meet on-the-go needs while expanding basket-building opportunities.
A trusted assortment of work gloves and safety products that helps retailers serve hardworking customers and everyday jobsite needs.
Build the Right Assortment for Your Business
No two retailers, markets, or shoppers are exactly alike. That’s why McLane offers a diverse portfolio of private label brands designed to help retailers deliver value, strengthen margins, and create a differentiated shopping experience.
Whether your focus is growing profitability, enhancing your assortment, or expanding into new categories, McLane has solutions that help support your goals.
Ready to explore your private label opportunity?
Tell us a little about your business and a McLane representative can help you explore our trusted CVP brands.