Consumers today are increasingly choosing store brands over national brands. In fact, according to Accenture, 72% of consumers believe store brands are as good as national brands and can save up to 40% by purchasing store brands. This trend is particularly strong among millennials, who tend to have a favorable view of store brands and spend 11% more on private label products than the rest of the population, as reported by Goldman Sachs.
McLane’s private label brand – quality and affordability in one.
We understand the importance of providing your customers with high-quality products that are affordable. That’s why we developed Consumer Value Products (CVP), our private label brand that offers over 240 SKUs of top-notch products designed with you and your customers in mind.
By leveraging CVP, you can offer attractive prices without sacrificing your gross margins and penny profits, which can be as high as 62%. Plus, our advantageous rebate programs put money back in your pocket, so you can see the results in your bottom line.