Get new products first, trending items fast, and unique brands your customers will love.
McLane’s Emerging Brands program is a fast, easy way for forward-thinking retailers like you to discover new, local, trending, values-based, and better-for-you brands to differentiate your product assortment, distance yourself from the competition, and deliver a more personalized shopping experience to the customers and communities your stores serve.
Sign up today to:
- Access our exclusive online marketplace featuring hundreds of innovative items from up-and-coming suppliers
- Browse curated recommendations and collections, or search and filter by category, region, diet, and value to find items that fit your retail needs
- Simplify the logistics of testing new products with low order minimums, rapid processing, and warehouse-less drop shipping
- Enjoy seamless addition of items to orders with the convenience of using your existing processes and payment methods
We’re always on the hunt for new and interesting items to add to our selection. Emerging Brands makes discovery fast and easy with the user-friendly online marketplace and sampling process. It’s really helped us reach a new level of differentiation with our product mix. Cathy Pigott The Old Koke Plant
Capitalize on current trends, drive incremental revenue, and deliver customer satisfaction.
- Consumers readily identify items they haven’t seen before when shopping, with a reported 71% saying they discover new products and brands during C-store visits.
- One in every three shoppers that enter your C-store locations are consciously searching for new brands and products to try.
- Millennials and Gen Z — the largest combined demographic in the US and considered the most savvy shoppers — are five times more likely to switch to new and innovative brands they feel align with their values.
The process is seamless and user-friendly. [Emerging Brands] helps our business grow… and differentiates our item mix compared to our competitors. Megan Koop Alta Convenience
Your Fast Track to Retail Innovation
Independents
Grow your small business, becoming a destination for shoppers seeking unique flavors, one-of-a-kind finds, and exclusive local fare.
Regional Chains
Increase traffic and revenue, answering market demand for new and specialty brands and differentiating your assortment from competitors.
National Chains
Strengthen your leadership position, adapting swiftly to category trends and shifting consumer habits with accelerated new product introduction.
Explore, Discover, & Sample
Request access today to browse our exclusive online marketplace featuring hundreds of innovative products from our growing community of emerging brands.
Customize your Emerging Brands search and selections to criteria that’s important to you.
- Alternative snacks
- Candy
- Edible grocery
- Health, beauty, & wellness
- Non-edible grocery
- Packaged beverages
- Packaged sweet snacks
- Pet care
- Salty snacks
- Certified Organic
- Dairy Free
- Gluten Free
- Keto
- Kosher
- Non-GMO
- Paleo
- Vegan
- BIPOC Owned
- Black Owned
- LGBTQIA+ Owned
- Veteran Owned
- Woman Owned
- Eco Friendly
- Handmade
- Made in USA
- Small Batch
- Upcycled
For suppliers, too!
Is your brand on the rise and ready to take the next step? McLane’s Emerging Brands program may be right for you. Contact us today to learn more about becoming an Emerging Brands supplier.
Request more information
To learn more about our emerging brands program and to express your interest in participating, please complete the form below.