McLane teammates gathered on Sept. 23 to celebrate the recent launch of HiBird, the company’s new chicken program and recent Gold award winner in CStore Decisions’ Hot New Products Contest.  

The event gave teammates an opportunity to experience HiBird’s lineup—chicken strips and sandwiches paired with signature comeback sauce and sides—designed specifically for convenience stores. With branded swag, photo ops and social buzz, the celebration captured the energy and personality behind the brand. 

HiBird represents a strategic step forward in McLane’s mission to deliver fresh, craveable food built for today’s convenience market. Developed to help convenience retailers meet the growing demand for high-quality, easy-to-execute foodservice, the program combines standout flavor, flexible prep options, and turnkey support, making it a compelling solution for stores looking to elevate their offerings.  

With national rollout underway, HiBird Day celebrated the creativity and collaboration that brought the program to life. 

To learn more about HiBird, visit mclaneco.com/cstore-solutions/mclane-fresh/hibird.